As per McKinsey, GE-McKinsey is a strategy-based tool that contains a nine-box matrix and provides a systematic way to the multi-business corporation for the purpose of prioritizing its investments among its subunits (business units).

• Bcg Matrix Of Microsoft Company
• Bcg Matrix Of Microsoft Company Information
• Bcg Matrix Of Microsoft Company Information
• Bcg Matrix Of Microsoft

This video will show you how to make a BCG Matrix in excel. This video will show you how to make a BCG Matrix in excel. This is the BCG Matrix Analysis of Dell Inc. Which has been operating in information technology and providing robust products to their customers. Dell read more BCG Matrix of Sony Corporation.

1. The BCG Matrix for Microsoft will help Microsoft in implementing the business level strategies for its business units. The analysis will first identify where the strategic business units of Microsoft fall within the BCG Matrix for Microsoft.
2. BCG Matrix Boston Consulting Group (BCG) Matrix is a four celled matrix (a 2. 2 matrix) developed by BCG, USA. It is the most renowned corporate portfolio analysis tool. It provides a graphic representation for an organization to examine different businesses in it’s portfolio on the basis of their related market share and industry growth rates.

In simple terms, GE-McKinsey Matrix is considered as a framework to evaluate the portfolio of businesses, gain insights into strategic implications, and set a priority of the investment required for each BU (business unit).

This matrix is also known as McKinsey Nine Box Matrix which is used by multi-business firms for the planning of their business portfolio. A group of businesses that jointly form a company is considered as a business portfolio. These independent businesses are generally termed as strategic business units (SBUs).

OVERVIEW

Today’s business world is more focusing on its decisions related to investments due to the increasing scarcity of resources. In this scenario of limited availability of resources, Businesses are required to make decisions based upon the best utilization of their cash and investments aiming at maximum ROI (Return on investment). The quarrel for investments can be viewed in every stage of a firm such as among teams, departments, business units, or divisions. In the case of diversified businesses, more complexity arises in this resource allocation quarrel as various brands, products, and portfolios are supposed to be managed. So, it becomes a headache for people or management to decide upon how much and where to invest cash for its proper utilization.

Companies that are into diversified businesses, manage complicated business portfolios, mostly, consist of a huge range of products and services. These diversified products or business units are different from each other in terms of their functioning, future prospects, and performance. So, it becomes very difficult for companies to decide upon into which products they should invest. Here the role GE-McKinsey Matrix comes as it supports businesses in this decision-making process in a more informed and systematic way. It is a strategic tool that solves the investment problem by making a comparison of business units and further assigning these units into the relevant groups that are either worth investing or should be divested or harvested.

ORIGIN OF GE-MCKINSEY MATRIX

The GE-McKinsey Matrix was developed in the 1970s when McKinsey & Company was hired by GE (General Electric) company to develop a tool or model for analysis and management of a business portfolio that is best suitable as per their requirements.

In the 1970s, projections related to future cash flows, market growth, etc. were the main elements for the companies to make decisions of investments. This was not a reliable way to assign resources to different products. GE was handling a complex and large portfolio of products that were not related to each other. But, GE was not satisfied with the returns from investments in its portfolio of products. At that time, GE was operating around 150 business units and was using BCG (Boston Consultancy Group) Matrix but over the period more sophisticated tool was required to help the company in deciding for the units that actually deserved investments of funds for development. So, with the help of McKinsey & Company, a nine-box tool i.e. GE-McKinsey Matrix was designed which is a strategy tool aimed at supporting business in making decisions related to whether invest or not in its sub-business units or products.

The business units are plotted on 9 cells of the above none-box GE-McKinsey Matrix that shows if the company is safe to invest in a product. Also, harvest or divest the product if it is unsafe to invest or whether further research is required on product investment i.e. either hold for time being or adopt a strategy of selective investment. The evaluation of business units is conducted on 2 axes i.e. competitive strength of the business unit and industry attractiveness.

The above nine-box matrix is considered as a systematic method for the decentralized and multi-business corporation to decide the best product or business for investing money.

Instead of depending upon the projections of each business unit’s future prospects, the corporate can evaluate whether a business unit will provide better returns in the near future by using the above two factors of the GE-McKinsey Matrix tool. By placing business units within the 9-box matrix, a logical and analytical map for their proper management is available. Business units that are placed above the diagonal in the above GE-McKinsey diagram may be pursued for further investments and growth by a business. Whereas business units along with the diagonal may be considered for selective investment strategy, and other business units that are placed below the diagonal should be a harvest or divest. It is essential to place business units into these 3 categories of the matrix at the starting of the analysis for further judgment.

AXIS OF GE-MCKINSEY MATRIX

The y-axis of the matrix represents market attractiveness and the x-axis shows a business unit’s competitive strength. Let’s have a look at both strategies below:

Industry attractiveness

It shows whether it will be tough or easy for a business to face competition in the market and gain profits. Industry becomes more attractive if it is more profitable. Different factors are included in industry attractiveness to determine the level of competition in it in a collective form. Following are the most common factors for industry attractiveness:

• The Growth rate in the long run
• Size of industry
• The Profitability of industry: This includes both entry and exit barriers, power of supplier and buyer, the threat of available complements and substitutes
• Structure of industry
• Changes in the Product life cycle
• Demand changes
• Price trend
• Macro environment factors
• Labor availability
• Market segmentation
• Seasonality

The Competitive strength of a BU (Business unit) or a product

Apart from industry attractiveness, the matrix also measures a business unit’s strength against its main competitors. Business strength is analyzed by business managers to determine if a sustainable competitive advantage is present in a business unit or not. In case of the presence of the same, the next issue arises is related to the period for which it will be sustained. The below factors decide a business unit’s competitive strength:

• Total share exists in the market
• Growth of market share as compared to competitors
• Strength of the brand or brand value
• Company’s profitability
• Customer loyalty
• VROP capabilities or resources
• Strength of a business unit to meet critical success factors of the industry
• Strength of a supply chain
• Product differentiation level
• Flexibility of production

INVESTMENT STRATEGIES FOR THE MATRIX

After placing SBUs in the matrix, companies can make investment strategies according to the position of SBU within the matrix. There are three alternates of investment strategies i.e.:

• Grow

  This category includes those business units in which corporate prefer to invest because of their strong position to generate high returns in the long-run. These investments can be into acquisitions, Research & Development (R&D) activities, brand expansion, advertisements, and production capacity enhancement.

• Selectivity

  The position of business units fall under this category is ambiguous and their future growth is unclear. Or in other words, it is difficult to predict if these business units will perform in the future remain stagnant. This category is liable for investments only in case of strategic aim of these and once the amount is already invested into the business units under the Grow category.

Though the potential of these business units is not clear, it doesn’t mean that the money won’t be invested in these. However, investments won’t be made in these BUs until the confirmation is there that investment in the SBUs under the Grow category is done.

• Harvest or Divest

  This category of investment strategy includes poor performing business units that are in less attractive markets and industries. If these business units contribute to revenue generation equivalent to the investment; then only investment will be made into these. In the absence of this, the possibility may arise to liquidate these.

  Detailed elaboration of GE-McKinsey Matrix:

GE-MCKINSEY MATRIX (DETAILED VERSION)

The detail of each option in the above matrix is as under:

• Protect position: This includes investment for protecting the position in the market and rapid growth.

• Build selectively: Consists of obtaining specialization in limited strengths in order to increase the ability to face competition. In case there is no possibility of competitive advantage or sustainable growth, then adopt the strategy of withdrawal from the market.

• Invest to build: Includes investment for the purpose of strengthening position in the market by developing strengths. Areas of vulnerability need to be managed.

• Manage for income: To invest in those areas of SBUs in which the earning or income potential is good and risks are comparatively low. Profits need to be maintained by upgrading the products that are most profitable.

• Harvest or Expand: If it is possible to expand with low investments then only look for it, else, operations to be streamlined to harvest the investment.

• Divest: This demands cost-cutting and no investment with immediate effect. For releasing the cash value for the company, the business unit should be sold.

• Protect position and refocus: To shift the currently available strengths of the business into a new market, it is required to view the possibilities of refocusing the business.

The process of GE-McKinsey Matrix

1. Determine each business unit’s industry attractiveness

This includes the following steps:

• List down factors: This is the first step in which a list of relevant factors needs to be identified and compiled while measuring the attractiveness of the industry. Some common factors are available across industries but an organization should choose the most appropriate factors for its business. These factors may include growth rate, size, environmental factors, competitive landscape, profit margin, etc. that affect the industry.

• Allocate weights: It is mandatory to give weights to the factors that have been listed. These weights indicate the value of the factor in determining industry attractiveness. This weight could be anything between 0.01 (not important) and 1.0 (extremely important) which has to assign to each factor. The aggregate of all the weights should be 1.0.

• Provide rating to the factors: Once the weight is allocated to the factors, the next step is to rate each one of them associated with each business unit or product of the company. Values can be selected between 1 to 5 or between 1 to 10. In this, 1 shows the low attractiveness of the industry, wherein, the scoring of 5 or 10 represents the high industry attractiveness.

• Determine the weighted and total/final scores: Once the weights and ratings are ready, a final or total score is calculated which is the aggregate of the weighted score of all factors for each business unit. Weighted scores are determined by multiplying ratings and weights.

By using the total score, companies can compare the industry attractiveness of each SBU.

2. Determine each business unit’s competitive strength

This includes the evaluation of the competitive strength of each business unit of the company. The process is the same as in the case of industry attractiveness except the evaluation is based on competitive strength this time. The process is mentioned below in brief:

• Factors list: Choosing and preparing a list of the available factors of competitive strength.

• Weight allocation: This represents the importance and role of each factor to achieve sustainable competitive advantage. Each factor should be assigned weight from 0.01 (not important) to 1.0 (most important). The total weight should come in equals to 1.0.

• Factor rating: The rating of each factor in each business unit should be between 1 to 5 or it can be between 1-10. Rating 1 symbolizes weak strength and rating 5 or 10 shows superior strength.

• Total score calculation: This is to obtain the total weighted score.

3. Positioning each business unit on Matrix

Now, after getting a score on industry attractiveness and competitive strength for each business unit, the next step is to position them on the matrix. A circle should represent each business unit that indicates the market size of each business unit as compared to other business units.

4. Information analysis

This includes analyzing the strategic possibilities for business units. The three investment strategies that an organization can adopt for each business unit are depending upon the position that each business unit occupies in the matrix. As discussed above, these strategies include grow or invest, income or selectivity, and harvest or divest. Each business unit is placed within these categories that determine what action to be executed in terms of investment. These investment strategies or investment implications are explained below in detail:

• Grow or invest areas in the matrix: It is suggested that companies should look for investments into those business units that fall into this category of matrix boxes as they offer a higher rate of return in the long-run. A lot of cash will be required by these as they will function in growing industries. Also, it will be essential for them to grow or maintain their market share. This investment is required for multi-purposes such as R&D activities, acquisitions, advertisements, etc. to meet future demand.

• Income or Selectivity areas: Companies should seek to invest in business units that fall under the income or selectivity box in the matrix only if they have enough remaining money after investing in grow or invest business units; and if there are possibilities to generate money from these business units in future. These BU’s are mostly considered at the end due to a great amount of uncertainty they carry.

• Harvest or Divest areas: There are business units that operate in unattractive markets or industries and there is no sustainable competitive advantage from them. Also, these business units are not even capable of achieving it and these perform comparatively in the poor form under harvest/ divest areas within the matrix. In this case, the question arises of what strategy to adopt for such BUs?

The solutions to the above question can be:

a) In case of excess cash generated by business units, companies should take them like business units that come under the area of cash cows in the BCG matrix. In other words, invest enough into these business units to keep them working and until they are generating cash incomes. So, it is profitable to make investments in such business units as long as an investment doesn’t go beyond the cash generated from them.

b) It is advisable to divest those business units that are running under losses. If it’s not possible to convert losses into profits then the company should go ahead with the liquidation of these business units.

5. Projection of the future potential or direction of business units

Through the above analysis of GE-McKinsey Matrix, a company can see the current scenario of each business unit’s industry attractiveness and competitive strength but it doesn’t predict their future scope of change. So, further analysis of each business unit’s potential is required as it may clarify that if investments are made in a few business units then it is possible to improve their competitive positions. Also, major growth in that industry may be experienced in the future later. This creates an impact on the decisions of investments that a company makes into its business units.

For instance, in the above evaluation, it shows that Business Unit 2 falls under the invest/grow category, but after undergoing further analysis, it reveals that this business unit has a tendency to shrink in the near future. So, in the upcoming future, the investment strategy of this business unit will be either harvest or divest instead of invest or grow. So, a company won’t invest the same amount in business unit 2 as it was investing in it during the initial phase. To represent the future direction of each business unit, an arrow may be used.

Below is the expectation w.r.t each business unit according to future analysis:

SBU1: The company expects that the industry attractiveness and competitive strength of this business unit will improve in the near future.

SBU2: The company expects that competitive position will decline with time and industry will become less attractive.

SBU3: It’s expected that industry attractiveness will remain the same as it is now, but the competitive strength of this business unit is expected to improve.

FUTURE DIRECTION OF BUs IN MATRIX

6. Prioritize investments

This is the last step in the process that includes making decisions about where and how the investment of the cash to be made. Few queries that may require solutions along with matrix analysis are:

• Is it really fruitful to invest in some business units?

• How much to invest in different units?

• Which sectors like R&D, customer service, marketing, value chain, etc. require more investment within a business unit for improving its performance?

EXAMPLES OF GE-MCKINSEY MATRIX (PRACTICAL IMPLICATIONS IN RENOWNED BRANDS)

1. Apple Inc.

Let’s see the practical implication of GE-McKinsey Matrix with an example of a large technology brand Apple Inc. The company hastha multi-businesses or multi-business units that are operating in different markets such as laptops, desktops, Tablets (iPads), smartphones (iPhones), portable music players (iPods), etc. Apple also develops software to facilitate these products.

A competitor of Apple who is looking to gain competitive access to Apple’s activities could do this by plotting its business units in the matrix. Through this analysis, the competitor could find out different business units into which apple is about to invest a huge amount, divest, or develop selectively. The x-axis i.e. industry attractiveness would be comparatively easy to access for the competitor in case of operating in the same market, as this includes Apple’s external factors. This consists of information that could be easily revealed like the growth rate of the market, the current size of the market, etc. Still, few factors would have to be examined thoroughly, like entry barriers and technological development.

On the other hand, the competitive strength of the business unit i.e. y-axis would be quite tough to be assessed as it includes internal factors of Apple i.e. access to resources, the strength of management, customer loyalty. In this, secondary sources like media, internet, etc. could be a great help to obtain a great amount of information.

2. Invest or Grow strategy of Ford electric car

Ford was not investing in the electric car couple of years back even being the most famous automakers around the world. Two major reasons were there of doing so i.e.:

• Ford has a strong presence or core competency in the sector of a classic automobile, but in the electric automobile, it is not there. To design and manufacture an electric automobile like an electric car is quite different from the traditional automobile in terms of powertrain, engine, etc. The components are totally different from an electric car in which Ford had no strong expertise.

• Another reason was the market as the demand for electric cars was rising but people preferred traditional cars. Thus, it was not actually a booming market of electric cars that time as the industry was not that attractive for the electric car segment.

To find a solution, Ford did research and once they made their base strong in the segment of electric cars and also, the industry became much attractive; then Ford made an investment in it.

3. Divest or Harvest strategy by Microsoft in Zune mp3 player

In 2006, Microsoft has introduced its mp3 player i.e. Zune. A year later, once Apple launched iPhone then Mp3 players started escaping from the market. The smartphone market which was emerging and new industry resulted in making mp3 players totally unimportant. People started using their phones.

To get rid of this, Microsoft discontinued its mp3 player brand Zune in 2008. It was the right decision for the company as they hadn’t any strong presence in the market or industry of mp3 players and it couldn’t get success in this. Also, the mp3-player industry had lost its attractiveness after the launch of the smartphone by Apple

MERITS OF GE-MCKINSEY MATRIX

1. Businesses that have business units more than a hundred can raise complexity. Also, businesses are lack of infinite resources for investment. The GE-McKinsey Matrix facilitates businesses to make an analysis of the portfolio of their business units to discover:

• Business units that should get less or more investment.

• New products that should be added to the portfolio of business.

• Products or business units that need to be divested.

2. It helps in raising awareness for the performance of business units or products in the respective industry or market. Also, it assists in strategy development to gain maximum returns from available resources.

3. Facilitates in extracting information related to the strengths and weaknesses of a business unit and to use strategies for improving the performance of business units.

4. Helps businesses in their growth and acts as an information resource for market opportunities in the future.

LIMITATIONS OF GE-MCKINSEY MATRIX

Different challenges or limitations are also there with the matrix such as:

• It is very difficult to determine the attractiveness of the market especially in a market that is operating in an ever-changing environment.
• Also, discovering the business unit’s strength and assigning weight to it against industry attractiveness is also quite tough. So, in the case of a mismatch of variables, a company might invest in the growth of a business, which is otherwise required to be held back and it ultimately leads to unnecessary wastage of resources.

On this page, we’ll discuss the basics of the BCG matrix (also called the growth-share matrix) and how you can use digital marketing in conjunction with it. If you need help, call us today at 888-601-5359 to speak with a strategist.

WebFX is a leader in digital marketing.

What is the BCG matrix?

The BCG matrix, also known as the BCG growth-share matrix, growth market share matrix, or product portfolio matrix, helps businesses with the long-term planning of their products. This tool helps companies determine which products warrant discontinuing, development, or further investing.

Many businesses offer a variety of products to their customers, such as Johnson & Johnson. They offer a wide array of health and beauty products to customers. Some of these products include soap and lotion for all ages, facial cleansers, make-up wipes, pain relievers, and allergy medication.

With all these products, Johnson & Johnson needs to monitor the success of each of these products to figure out whether they should invest more into the products, discontinue them, or create a new product to replace the old one. This is where the BCG matrix can help.

The four quadrants of the BCG matrix

The BCG matrix fits products into one of four categories. The placement is based on market growth and market share. Each product falls into a different quadrant, which helps your business decide how to deal with different products.

Dogs

Dogs are products with low growth and low market share. These products are typically viewed as a waste. Money gets tied up into these products, but they do not produce enough of a profit to justify the investment.

Question Marks

Question Marks, also known as “Problem Child,” are products in a high growth market with low market shares. These products are called question marks because it is unclear which way they will swing. Will they rise into the Stars quadrant, or will they drop down to Dogs?

Stars

Products that are Stars have a high market share in high-growth markets. These products have the potential to become market leaders. They can eventually become Cash Cows, a quadrant that we’ll discuss next).

Cash Cows

Cash Cows are products that have a high market share in low-growth market. These are products that drive revenue for your business.

These are the four quadrants of the BCG matrix. This matrix can help you see where your products fall and help you decide how to proceed next.

How to use the BCG matrix

You know what the BCG matrix is, as well as the four components that define the Boston Consulting Group's matrix. The most value from the growth-share matrix, however, comes from understanding how to use it.

Learn more about using the BCG matrix, based on each quadrant, below:

Dogs

Summary: Dogs have a small chance of bringing your business a profit. Either remove Dog products or continue to offer them, without any further investment from your business.

Many companies end up pumping money into Dogs and get little in return. Most businesses remove Dog products as these items generally drain resources and waste money.

Some Dog products can generate a small amount of revenue at a small cost, however.

While most Dog products are bad for business, some benefit your business. They won’t generate a large amount of revenue, but they can generate a little cash flow for your business.

This scenario happens with discontinued products.

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If someone owns a car that is no longer manufactured, they will still need replacement parts for that car if something goes wrong, for example. While it won’t earn your business a rapid, daily income, Dogs can be a product that earns your business a small profit occasionally.

Question Marks

Summary: Question Marks can become either Stars or Dogs, which is why they demand investing and development to deliver a return. Determine how much a Question Mark is worth to your business before proceeding.

Question Marks are tricky because you can invest a large sum of money into them and see no success. It requires a lot of time and investment to get these products into the Star quadrant. You need to invest a good chunk of money to get a return on these products.

This is a common issue that game developers face.

People who make games and apps create hundreds of games or apps, waiting for one to take off. Many of their games will drop down to Dogs, but it just takes one to rise up and become a Star (like Angry Birds).

When you have Question Mark products, you need to determine if they are worth the investment. These products can fall either way on the spectrum, so you need to prepare yourself for both possible outcomes.

Stars

Summary: Stars require cash to produce cash. Invest in Stars, but ensure they deliver a return, to turn them into Cash Cows.

If you want to harness the full potential of Stars, you need to invest money in these products constantly. They bring in a lot of cash for your business, but they also consume a lot of cash in the process.

When you have Star products, you will have a better return on investment (ROI) than other products. Even though you have to pump a large sum of money into these products, they provide your business with a sizeable return.

Stars are important to your business because they ensure future growth. When you have products that are Stars, they turn into Cash Cows.

Cash Cows

Summary: Cash Cows perform consistently, especially when it comes to ROI. Milk these products by continuing to support and invest in their success.

Cash Cows are well-established products that people trust and buy consistently. Brand names like iPhones, Tide, Charmin, and Crest are all Cash Cows. These are household names of brands that have built their reputation to attract people to buy them.

When you have Cash Cows, your return is far greater than your investment. The brand name and product quality are well established, so you don’t need to invest much money in advertising that to your audience. They already trust your products and buy them consistently, so you get a greater return on the small investment you make into these products.

You want to milk Cash Cow products as much as possible. It is important that you don’t go overboard with milking them and cause your brand to collapse. You want to get as much as you can out of these products until their popularity fades.

Advantages and disadvantages of the BCG matrix

The BCG matrix is an easy tool to use for any type of business. It’s broken down simply to help businesses understand where their products stand. Like all strategies, though, the growth-share matrix has its advantages and disadvantages.

When you use the BCG matrix, you can see all your products laid out clearly. You can compare your success products to your least successful products. This enables you to think about why that product succeeds and how you can apply that to your products that are struggling.

The Boston Consulting Group matrix makes it easy for you to review your products and compare one another. It helps you focus on products that are worth the time and investment. You can eliminate products that are wasting your company’s money and invest them somewhere else.

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However, there are limitations to this method. The BCG matrix does not account for external factors that alter a product's performance. It only looks at market share and growth.

There may be other factors that influence why your Dog products perform poorly or why your cash cows succeed. The matrix doesn’t account for this, which makes it difficult to know why your products perform well.

It also doesn’t account for the fact that some products help other products succeed. For instance, one of your Dog products may be the reason that a Cash Cow product succeeds. If you stop investing in the Dog product, it could hurt your Cash Cow’s performance.

The BCG matrix is a great starting point for your business. You can see where your products fall on the spectrum and analyze all other factors that affect its position. This will help you get the full picture of your product and where it stands in the market.

3 tips for using digital marketing with the BCG matrix

Digital marketing methods can help you promote your products better based on where they fall in the BCG matrix. Based on the matrix, you can use certain digital marketing strategies that work best for that product.

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1. Use cost-effective marketing methods for Cash Cow products

Cash Cow products drive in the best revenue for your business, but you don’t want to invest too much in marketing them and take away from your profit. It’s still important that you cost-effectively market Cash Cow products because you can reach new potential customers.

You’ll want to use cost-effective digital marketing methods to help you market your products and keep the cost low. There are many campaigns you can run to save money and target new audiences.

One strategy, social media marketing, is a great option for your business. This digital marketing method is free and is used by various businesses from many industries. Using this low-budget marketing method helps to expose your brand online and earn additional leads for your business.

You can create a social media profile on any social network to connect with your audience. When you do, you should always use the platform your audience uses the most. Using your leads’ most frequented networks will help engage your leads better and guide them towards conversion.

These social media platforms enable you to share content with your audience. You can create posts, share links, and share photos or videos with your audience. It’s a great and cost-effective way for you to connect with them and market your products.

You can also use a method like email marketing to connect with your audience. This method enables you to send information directly to interested leads.

Your business will obtain subscribers through your website by using an email sign-up bar. People who are interested in hearing from your business will subscribe. This builds a direct connection between you and your audience.

Email is a very cost-effective method for your business. For every $1 spent, you have the potential to earn $44! It’s a great way to generate a positive return on your investment.

By focusing on cost-effective methods, you can help your Cash Cow products continue to drive in revenue for your business.

2. Use PPC ads to generate buzz about Question Mark products

Question Mark products are tricky because they can lead to either success or failure. However, you don’t want to give up on these products, as they have potential to earn a profit for your business. To help you see the interest in your Question Mark products, pay-per-click (PPC) advertising is a great option.

PPC ads are paid advertisements that appear above the organic listings in the search results. They are tagged with the word “ad” to indicate it is paid content.

To run a PPC campaign, you’ll need to select keywords you think your audience will use to find your ad. Next, you’ll bid for your ad’s placement. You’ll need to set your maximum bid, which is the amount you are willing to pay each time someone clicks on your ad.

Your quality score and maximum bid will determine your ads placement. Once you have your placement, you can launch your campaign.

PPC is a great option to help you figure out your Question Mark products because it drives in the most qualified leads. In fact, 65% of all high intent searches result in clicking on an ad. People who are the most interested in your products will click on your ads.

This will help you see how many people are interested in your Question Mark products. If your PPC campaign performs well, you can pump more resources into your Question Mark products to help them become Stars. You will know that people are interested in this product, based on the PPC ad’s performance.

If your PPC ad does not perform well, there’s a good chance that your product will become a Dog. You can still try other strategies to see if you can make the product a Star, but it may be an opportunity for you to focus on a different product.

PPC can help your business figure out which Question Mark products will thrive in your market.

3. Use SEO to help people find Star products

Your star products are products that are thriving in your market. They require a good chunk of money, but they also drive terrific revenue for your business. Search engine optimization (SEO) is a great method to help your Star products continue to thrive.

When people look for products, they conduct searches. They turn to the organic results to find the business that suits their needs best. When you invest in SEO, you can help more leads find your Star products.

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Since your audience uses keywords to find information on the Internet, SEO mainly operates on keywords. You want to make sure you use the right keywords for your campaign to attract quality leads that are the most interested in your products.

This method will help you boost your website’s ranking in the search results. More leads will find your Star products and want to purchase them or learn more about them. Using SEO strategies ensures that your Star products continue to attract new leads and earn conversions for your business.

WebFX can help you strengthen your digital marketing plan

The BCG matrix helps your business shape your strategy for the future. A strong digital marketing plan can help you move products into different quadrants or strengthen them in their current quadrant. If you want to see the best results with your digital marketing campaign, you should partner with an experienced digital marketing company.

At WebFX, we have years of experience creating digital marketing plans that focus on helping your business strategy. We’re a full-service digital marketing company that utilizes various digital marketing methods to help you promote your products.

We have a team of 150+ experts that are dedicated to your campaign. Our award-winning team of internet marketers will help you promote your products to your audience.

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Start strengthening your business strategy today

A strong digital marketing plan can help you figure out where your products stand in the market. If you’re ready to start driving better results for your business, contact us online or call us today at 888-601-5359 to speak with a strategist.

We look forward to helping your business grow!